The Media Kit Value Calculator is a free, accurate online tool designed to help you optimize your social media strategy in seconds. Just enter instagram followers, tiktok followers, youtube subscribers, avg engagement rate (%), niche value (1-10), content quality (1-10) and instantly see instagram post value, tiktok post value, youtube video value, combined value, avg post value, total following, quality multiplier. Algorithms reward consistency and data-driven choices. Knowing your engagement, reach, or growth rate helps you double down on what is working and cut what is not. This calculator gives you the same metrics agencies and creators rely on. Under the hood, the tool applies the standard formula: Total Value = Platform Values + Quality Multiplier + Audience Premium. You can see exactly how the result is derived, which is especially useful for students, professionals, and anyone who wants to learn rather than just get an answer. CalcPlanet builds every calculator to be fast, mobile-friendly, and free, with no signup required. We test results against worked examples and reference implementations so you can rely on what you see. Enter your values above to get an instant, accurate media kit value calculator result, then explore the FAQs and examples below for deeper context.
Calculate your media kit valuation across Instagram, TikTok, and YouTube for brand partnership negotiations.
Enter followers per platform, average engagement, niche value, and content quality scores.
Total Value = Platform Values + Quality Multiplier + Audience Premium
((ig_followers||0)*0.01*Math.max(0.5,((avg_engagement||0)/100)/0.03) + (tt_followers||0)*0.008*Math.max(0.5,((avg_engagement||0)/100)/0.04) + (yt_subs||0)*0.02*Math.max(0.5,((avg_engagement||0)/100)/0.05)) * ((content_quality||0)>=8?1.5:((content_quality||0)>=6?1.2:1)) * ((niche_value||0)>=8?1.8:((niche_value||0)>=5?1.3:1))
25K IG + 40K TT + 10K YT with 4% engagement in a high-value niche = ~
Result: See live result above.
Bio, audience demographics, engagement rates, content examples, past brand partnerships, and pricing tiers.
Finance, tech, and beauty are high-value (8-10). Entertainment and memes are lower value (3-5) for brand deals.
Yes, high-quality production can add 20-50% to your rates compared to low-effort content.
Yes, include it in your bio link and send it when brands reach out. Professional media kits close 3x more deals.
Update monthly with latest metrics. Refresh design quarterly and after major milestones.
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