Influencer Sponsorship Rate Calculator

Influencer rate = (Followers ÷ 1,000) × CPM × Engagement Multiplier. Engagement is the key variable.

What this calculator does

Nano (1K–10K): often product-only. Micro (10K–100K): $100–$1,000/post. Macro: $5K–$50K+.

How it works

Higher engagement rate commands 2–3× premium over industry average.

Frequently asked questions

How much should I charge for a sponsored post?

A common baseline is $100 per 10,000 followers, adjusted for engagement rate. Higher engagement = higher rates.

What is a good engagement rate for brands?

Brands prefer 2%+ engagement. Micro-influencers with 3–8% ER often outperform mega-influencers at 0.5–1%.