Influencer Rate Calculator

Industry rule:

00 per 10,000 followers per post as a starting point, adjusted for engagement.

What this calculator does

Nano (1K–10K):

0–

00/post. Micro (10K–100K):

00–$500. Macro (100K–1M): $500–$5,000+.

How it works

Higher engagement rates (3%+) justify premium rates — more engaged = more valuable audience.

When to use this calculator

This tool is most useful when comparing platform revenue potential across different niches, audience sizes, or content formats. Industry average CPM and RPM rates make direct comparisons possible where they would otherwise be speculative.

Common mistakes

The most common mistake is treating revenue estimates as guaranteed income. CPM and RPM rates vary enormously by niche, audience geography, and platform policy changes. Use estimates for planning and scenario modelling, not for financial commitments.

Real-world scenarios

A content creator with 80,000 YouTube subscribers and an average of 150,000 monthly views estimates their CPM-based ad revenue at roughly £450–£600/month — a useful benchmark for deciding whether to prioritise monetisation or continue growing the audience first.

Frequently asked questions

How much should I charge for a sponsored Instagram post?

~

00 per 10K followers as baseline. 100K followers ×

0 CPM × engagement rate adjustments.