Franchises reduce startup risk but come with royalty fees (4–10% of revenue) and initial costs ($50K–
M+).
What this calculator does
Franchise ROI = (Annual Profit – Royalties) / Total Investment × 100%
When to use this calculator
Use this calculator when preparing for a business decision that depends on this metric. Calculating the figure in advance — rather than estimating — prevents the kind of imprecision that leads to suboptimal choices.
Common mistakes
The most consequential business calculation error is excluding indirect costs from the calculation. Labour, overhead, and opportunity cost are frequently omitted when evaluating profitability, producing overstated margin figures.
Real-world scenarios
A marketing manager calculates campaign ROI: £15,000 spend, £72,000 in attributed revenue, 35% gross margin. Net profit from the campaign: £10,200. ROI: 68%. The figure justifies the budget allocation and provides the benchmark for the next campaign.
Frequently asked questions
What ROI should I expect from a franchise?
15–35% annual ROI is typical for well-run franchises. Payback in 3–5 years is common.