eBay offers 5 store levels from free to $299.95/month. Each level provides more free listings and lower FVF rates.
Store levels: No Store (250 free), Starter $4.95 (250 free), Basic $21.95 (1,000 free), Premium $59.95 (10,000 free), Anchor $299.95 (25,000 free).
Use this calculator when preparing for a business decision that depends on this metric. Calculating the figure in advance — rather than estimating — prevents the kind of imprecision that leads to suboptimal choices.
Many business metric errors arise from using the wrong time period for the calculation. Annualising a figure from a seasonal month, or averaging a figure that changes over time, can produce misleading results that don't reflect steady-state performance.
A marketing manager calculates campaign ROI: £15,000 spend, £72,000 in attributed revenue, 35% gross margin. Net profit from the campaign: £10,200. ROI: 68%. The figure justifies the budget allocation and provides the benchmark for the next campaign.
If you list 50+ items/month, a Basic Store ($21.95) typically saves money through lower FVF and more free listings.
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