eBay charges $0.35 per listing after you exceed your free allowance. Store levels offer more free listings.
No Store: 250 free, Starter: 250, Basic: 1,000, Premium: 10,000, Anchor: 25,000 free listings/month.
This tool is most useful during planning and review cycles: setting targets, evaluating performance, or comparing options. Standardised metrics make comparisons across periods or business units reliable.
A common mistake is comparing metrics that use different definitions — gross margin versus net margin, revenue versus profit, customer count versus paying customer count. Always confirm the definition of each input before comparing results across periods or sources.
A product manager calculates gross margin for a new product line: manufacturing cost £8.50, proposed retail price £24.99. The calculator returns a 66% gross margin — above the company's 60% threshold, confirming the pricing is viable before taking it to the finance team.
$0.35 per listing after your free allowance. Free allowances range from 250 (no store) to 25,000 (Anchor store).
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